Why Most Marketing Reports Curtail Options
https://player.vimeo.com/video/385507999 This post isn’t about Brexit. Your views about Brexit shouldn’t be a barrier. Nor whether you regard Dominic Cummings as a hero or villain. There are huge ideas for Marketeers hidden inside Dominic’s January 2nd 2020 Blogpost. Actually Dominic is assembling ideas rather than generating all of them. Other people had original ideas that…
Google Analytics – Claim Your freedom
https://player.vimeo.com/video/277120268 Does the business executive in you sometimes long for the sense of freedom you had on the beach as a kid? Where you could build the sandcastles you wanted. Straightforward, or more elaborate, exploring options as you wished.. Pursuing your ambition…your vision But few people working to make a business great, needing to use…
Are Marketing Dashboards Just About Look And Feel?
https://player.vimeo.com/video/256802005 Is look and feel the determinant of a great Dashboard? Well the first dashboards had a very different look and feel (picture of carriage). They were the wooden or leather boards on the front of the carriage that stopped the mud and stones hitting the driver.. And as the meaning of the word changed…
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A Dashboard Video Unlike The Others!
https://player.vimeo.com/video/256802975 Welcome to a video about online Dashboards that isn’t like the others.. For a start – there’s no visuals of the dashboard…which’ll probably seem odd… But showing you a screen of what your dashboard could look like would be sensible only if we’d decided our dashboard should limit your choice to our ideas… And…
Is your Dashboard Mute?
https://player.vimeo.com/video/256802475 Are your marketing reports mute like grainy silent mime? Quick extract of Marcel Marceau.. You see charts / spreadsheets aren’t anywhere near as good as Marcel Marceau was at conveying meaning through mime. Any accompanying commentary won’t be in a repeatable form. Chances are it’s verbal via phone conference, meetings, Q&A. And you know…
7 Reasons Why Your Marketing Dashboard Can Fail
The typical marketing dashboard enables data to be thrown onto a screen. I chose “thrown” deliberately. It may look appealing, but the viewer can be easily misled. They can feel as though they are wading through a mess of data. Your Data isn’t clean Sir.. The dirt can be well hidden. But destructive. This makes…
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5 Marketing Reporting Secrets for successful Digital Agency Reporting
Making sure your agency reporting contains compelling stories that engage your client, and build relationships is vital. It’ll help you upsell the next project. The following ideas are designed to help you do this. 1) Map the reporting onto the clients organisation. Any global corporate has a complex structure. There are many regions, and product…
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7 Marketing Mistakes agencies make when reporting to clients
There are 7 marketing mistakes agencies make when reporting to corporate clients. Many of these mistakes are accidental. But accidental marketing mistakes can still hurt both your agency and the client. 1. Separating analytics from technical skills. Many people see analytics as a separate skill from web development. Analytics may bore the brilliant web developer.…
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