7 Reasons Why Your Marketing Dashboard Can Fail
The typical marketing dashboard enables data to be thrown onto a screen. I chose “thrown” deliberately. It may look appealing, but the viewer can be easily misled. They can feel as though they are wading through a mess of data. Your Data isn’t clean Sir.. The dirt can be well hidden. But destructive. This makes…
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5 Marketing Reporting Secrets for successful Digital Agency Reporting
Making sure your agency reporting contains compelling stories that engage your client, and build relationships is vital. It’ll help you upsell the next project. The following ideas are designed to help you do this. 1) Map the reporting onto the clients organisation. Any global corporate has a complex structure. There are many regions, and product…
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7 Marketing Mistakes agencies make when reporting to clients
There are 7 marketing mistakes agencies make when reporting to corporate clients. Many of these mistakes are accidental. But accidental marketing mistakes can still hurt both your agency and the client. 1. Separating analytics from technical skills. Many people see analytics as a separate skill from web development. Analytics may bore the brilliant web developer.…
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