Does the business executive in you sometimes long for the sense of freedom you had on the beach as a kid?
Where you could build the sandcastles you wanted.
Straightforward, or more elaborate, exploring options as you wished..
Pursuing your ambition…your vision
But few people working to make a business great, needing to use Analytics, will feel they’ve got much of that long lost summer freedom…
You see many people will suggest..
– Your data and reports are a result of the technology you’re using? [picture of high security prison fences]
– Proposing change is risky – particularly if the board could identify you as the culprit? [warning signs..]
– It’s safer to stick with what’s working (supposedly) than disrupt it all in the hope you get easy to understand reporting.
But what if talking to the right people could make all these imagined barriers disappear?
Setting everyone free to develop and realise their vision of what the reports and the business could grow into?
Using simulations to produce real Google Analytics reports..
Using this reality to excite people about opportunities. Stopping Google Analytics being part of the prison wall keeping your business hemmed in.