Why Most Marketing Reports Curtail Options
This post isn’t about Brexit. Your views about Brexit shouldn’t be a barrier. Nor whether you regard Dominic Cummings as a hero or villain. There are huge ideas for Marketeers hidden inside Dominic’s January 2nd 2020 Blogpost. Actually Dominic is assembling ideas rather than generating all of them. Other people had original ideas that…
5 Marketing Reporting Secrets for successful Digital Agency Reporting
Making sure your agency reporting contains compelling stories that engage your client, and build relationships is vital. It’ll help you upsell the next project. The following ideas are designed to help you do this. 1) Map the reporting onto the clients organisation. Any global corporate has a complex structure. There are many regions, and product…
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Why Digital Marketing Agencies struggle to retain Corporate Clients
Marketing struggles to get the C Suite to see them as important. They can struggle to get budget and approval for the next campaign. This puts the focus quite rightly on the history of wins. Digital Marketing agencies supply reporting. This is a key part of this history. So clear reporting really helps the Chief…
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7 Marketing Mistakes agencies make when reporting to clients
There are 7 marketing mistakes agencies make when reporting to corporate clients. Many of these mistakes are accidental. But accidental marketing mistakes can still hurt both your agency and the client. 1. Separating analytics from technical skills. Many people see analytics as a separate skill from web development. Analytics may bore the brilliant web developer.…
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