Radical Thinking about Reporting

5 Marketing Reporting Secrets for successful Digital Agency Reporting

Making sure your agency reporting contains compelling stories that engage your client, and build relationships is vital. It’ll help you upsell the next project. The following ideas are designed to help you do this. 1) Map the reporting onto the clients organisation. Any global corporate has a complex structure. There are many regions, and product…

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7 Marketing Mistakes agencies make when reporting to clients

There are 7 big marketing mistakes made when agencies deliver reporting to corporate clients. I’m excluding small businesses here. The small business has a very different perspective and shouldn’t normally use strategies that are suitable for large corporates. Now of course many of these mistakes aren’t deliberate. They are probably accidental – but that doesn’t…

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