Confusing Reports
B2C Entertainments Company
Situation Before:
The analytics just didn't help.
  • No link between analytics and the campaigns
  • No evidence of what was most effective
  • No common way to assess performance

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Clear Reporting
B2C Entertainments Company
Situation After:
Reports that listed
  • Which types of visitor converted best
  • Which campaigns produced the best results
  • What trial lengths were most popular
Confusing Reports
B2B Global Corporate
Situation Before:
The Reports weren't important
  • Analytics hard to understand
  • No high level views
  • Reporting couldn't guide improvement

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Clear Reporting
B2B Global Corporate
Situation After:
A totally new picture
  • People could get answers.
  • Easy to relate reporting to organisation
  • Easier to Focus on improvement

About Us

Smart Marketing Reports was founded by Vernon Riley.

Its mission is to dramatically improve marketing reporting for business.

Much reporting fails because non engineers/analysts aren’t aware what they could have; and most analysts don’t have the general business knowledge to realise what they should be offering.