Clients who demand complex reports
Managing the accounts for a client can be complex enough - without spending loads of time compiling reports weekly or monthly.
Reporting significantly reduces capacity
Time spent doing reporting - isn't being spent managing additional clients, or taking on new ones. So your potential revenue is reduced.
Reporting soaks up working days
If reporting takes 20-40% of the available working time then that's really changing the balance of activity of your workforce.
Low quality reporting stops you winning higher value clients
For some clients actual management of the advertising accounts would seem incidental. They seem to care more about reports.
Are clients really twitched if the reports are late?
Does everyone want their report on the 1st of next month? Or Monday?. That really hurts your ability to manage their account across a complete week/month.
Scheduled collation and processing of the data ready for you to provide the value added comments etc.
You can create your own reporting template, look and feel to leverage our infrastructure.
Use the appropriate template for simple through to complex reporting
Web designers can customise as much or as little as you want for online consumption on any device
Complex reporting can be achieved with dockable tabs and multiple pages
User management so that client personnnel can be allowed or denied access
Provide the incisive high value comments to focus your client's attention
As your people no longer spend the time creating, or cut & pasting graphs and tables - the total reporting time is massively reduced
With the reporting time reduction you can devote significant effort to those gaining and managing those more profitable accounts
Your people can process more reports at the "right" time for the clients - leaving the clients happier
With the manual cut & paste removed the opportunities for transcription errors are removed.
Gain those accounts you just couldn't contemplate because of the reporting overhead
We sorted out the tracking for so that an automated process created a spreadsheet enabling readers to split activity on the extranet by the role of the staff within partner organisations
We worked on the weekly and monthly reporting for a corporate so that the graphs & tables that containing overall (i.e. including agency fees) ROI were calculated automatically.
We created a reporting system and dashboard so that the source of visitors who were tagged as sales leads by online chat agents could be viewed
We created a reporting system so that instead of viewing the content consumption through the traditional lens of "pageviews", it could be viewed by the stage that the visitor had reached in their "customer journey" and the "business purpose" of the content.
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