Confusing Reports
B2C Entertainments Company
Situation Before:
The analytics just didn't help.
  • No link between analytics and the campaigns
  • No evidence of what was most effective
  • No common way to assess performance

Hover to discover more

Clear Reporting
B2C Entertainments Company
Situation After:
Reports that listed
  • Which types of visitor converted best
  • Which campaigns produced the best results
  • What trial lengths were most popular
Confusing Reports
B2B Global Corporate
Situation Before:
The Reports weren't important
  • Analytics hard to understand
  • No high level views
  • Reporting couldn't guide improvement

Hover to discover more

Clear Reporting
B2B Global Corporate
Situation After:
A totally new picture
  • People could get answers.
  • Easy to relate reporting to organisation
  • Easier to Focus on improvement